The history of the brand VOLVO
"Volvo» (Volvo Aktiebolaget), a Swedish company that manufactures cars and trucks as well as engines for different purposes, a variety of agricultural, forestry and household appliances. Headquartered in Gothenburg.
Birth VOLVO
Happy Birthday Volvo considered April 14, 1927 - the day when the factory in Gothenburg drove the first car named Jacob. But the real story of the group began a few years later.20s are characterized by the start of the actual development of the automotive industry both in the US and Europe. In Sweden really became interested in cars in 1923 after an exhibition in Gothenburg. In the early 20-ies in the country imported 12,000 cars. In 1925 their number reached 14,500.
On the international market, manufacturers in pursuit of increasing its volumes are not always selective approach to accessories, so the quality of the final product is often poor, and as a result, many of these manufacturers quickly ruined. For the founders of Volvo quality issue was fundamental. Therefore, their main objective was to make the right choice among suppliers. Furthermore, after the assembly is required to carried out the test. To this day, Volvo follows this principle ...
The creators of VOLVO
Gustaf Larson - Son of Lars Larson, a farmer and Hilda Magnesson, born July 8, 1887 in Vintrose County Erebro. In 1911 he graduated from elementary school in the Technical Erebro; an engineering degree at the Royal Institute of Technology in 1917. In England, from 1913 to 1916 he worked as a design engineer in the company "White and Popper Ltd". After graduating from the Royal Institute of Technology Gustaf Larson he worked for the company "SKF" as manager and chief engineer of the Department of the company with gear in Gothenburg and Katrinholme from 1917 to 1920. He worked as a manager at the plant, and later -technical director and executive vice president of the company "Nya AB Gaico "from 1920 to 1926 collaborated with the Assar Gabrielsson to create" VOLVO ". From 1926 to 1952 - Technical Director and Executive Vice President of the company "VOLVO".
Assar Gabrielsson - son Gabriel Gabrielson, office manager, and Anna Larsson, born August 13,
1891 in Kosberg, Skaraborg county. He graduated from the Higher School of Norra Latin in Stockholm in 1909. He received a Bachelor of Economics and the School of Business Economists in Stockholm in 1911. After working and official stenographer in the Lower House of the Swedish Parliament, Gabrielsson got a job sales manager in the company "SKF" in 1916 VOLVO founded and served as President until 1956.
Two people united by one idea
Over the past few years with the company "SKF" Assar Gabrielsson noted that the Swedish bearings were inexpensive compared to the prices of international standard, and increasingly strengthened the idea of a Swedish car production, which would be able to compete with American cars. Assar Gabrielsson worked with Gustaf Larson during several years in the company "SKF", and the two men worked together for several years as in the British automotive industry, have learned to recognize and respect the experience and "know-how" to each other. Gustaf Larson also had to create their own views of the Swedish automotive industry. Their similar views and objectives have led to cooperation after the first few random encounters in 1924. As a result, they decided to found a Swedish car company. While Gustaf Larson hired young engineers to build the car, Assar Gabrielsson studied economic ground for the implementation of their ideas. In the summer of 1925 Assar Gabrielsson had to use their own savings to finance a trial series of products, consisting of 10 passenger cars.
The machines were assembled at "Galco's Stockholm", attracting the interests of "SKF", the share of capital that the company "VOLVO" was 200 000 SEK. Also "SKF" did "VOLVO" under control, but the ability to grow the automotive company. Gabrielsson and Larson's decision to begin production of passenger cars in Sweden was clearly formulated, and is based on several concepts of business:
• Production of cars Volvo.
Volvo will be responsible for the design and machinery, and assembly work, and materials and components will be acquired from other companies;
• Strategically provide basic subcontractors.
Volvo should find reliable support and, if necessary, the partners in the field of railway transport;
• Focus on exports.
Export sales began a year after the start line production;
• Attention to quality.
• Production of cars Volvo.
Volvo will be responsible for the design and machinery, and assembly work, and materials and components will be acquired from other companies;
• Strategically provide basic subcontractors.
Volvo should find reliable support and, if necessary, the partners in the field of railway transport;
• Focus on exports.
Export sales began a year after the start line production;
• Attention to quality.
No effort should be spared no cost in the creation of the car. Cheaper to organize production in the right direction at the beginning, than to allow mistakes and correct them in the end. This is one of the basic postulates of Assar Gabrielsson. When Assar Gabrielsson was shrewd in business, the brilliant financier and merchant Gustaf Larson was a genius of engineering. Together Gabrielsson and Larson supervised two major areas of Volvo - the economy and engineering. The efforts of two people based on the determination and discipline - two qualities that often is the key to business success in the industry during the first half of the XX century. That was their general approach, which laid the foundation of the first and most important values of Volvo - quality.
The name VOLVO
SKF has made a serious guarantee of production of the first thousand cars: 500 - Convertible and 500 - with rigid. Since one of the main activities of SKF is bearing production, the car was asked to name Volvo, which translated from Latin means "I roll". Thus, 1927 was the year of the birth of Volvo. To characterize his child needed a symbol. They were selected by the Swedish steel and heavy industry, since the cars started to be made from Swedish steel. "Iron symbol" or "the symbol of Mars," as it was called in honor of the Roman god of war, was placed in the center of the radiator grille on the first passenger car Volvo, and later on all trucks Volvo. "The sign of Mars' tightly attached to the radiator simplest method: steel rim was attached diagonally across the grille. As a result of the diagonal band became a reliable and well-known symbol by Volvo and its products, in fact, one of the strongest brands in the automotive industry.
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Read more:
Volvo car reviews
History of cars
INFINITI Brand History
Read more:
Volvo car reviews
History of cars
INFINITI Brand History