"Chevrolet» (Chevrolet Motor Division), a leading branch of the concern "General Motors", specializing in the production of passenger cars, pickups and SUVs. Its headquarters are located in Warren, a northern suburb of Detroit (Michigan).
At the dawn of the automotive industry often new car models were the names of their creators. It happened with the brand Chevrolet. Swiss Louis Joseph Chevrolet (1878-1941) was a famous racer and mechanic, but never was the owner of the company which bore his name.
William Dyuran Lui Chevrolet was one of seven children of the poor watchmaker in the Swiss town of La Chaux-de-Fond. At a time when he was 10 years old, his family, in search of a better life, moved to France, where a clever boy was able to finish high school, then took a job at a car company "Mors". Here he became interested in cars all his life and became an official avtogoschikom this company. Virtually none of the sports of the time did not do without them, "Morse." Behind the wheel of one of which always sat Louis Chevrolet. Having good skills in the automotive and sports, he, along with his brothers Arthur and Gaston, he went to Canada, and in 1900 - in the United States of America. Here he began his activities as a representative of the French automobile in America, "De Dion Bouton." However, it is greater than the automotive business, took the race. As many as five consecutive years, Louis was involved in all local competitions, while in 1905, has not achieved the right to speak to an American millionaire Vanderbilt Cup. But here he was not lucky - in the seventh round his "Fiat" has crashed. However bold and decisive rider attracted industrial magnates of America. Among them was William Durant, who gathered at that time a number of different car companies under the name "General Motors". In 1909, Durant asked Louis Chevrolet and his brother Arthur to become a brand drivers "Buick." Those gladly agreed. But there was only one place, and therefore for the brothers had arranged the match. In road racing beat St. Louis, after which the star of his fame began to ascend with unprecedented speed. In 1909, he scored just three important victories and took a respectable 11th place in the competition to Vanderbilt Cup.
Before World War I he served in a cohort of the best racers of America.
Louis Joseph W. Shevrole.Predpriimchivy Durant decided to do business on behalf of the famous athlete. In 1911 he proposed to leave St. Louis at the time of the race and to start producing his own car, and he agreed to do so. Project experts have developed a new car "General Motors", William Durant invested in the project a lot of money, and Chevy gave the car its name, is already well known to most Americans. It served as a guarantee of future success.
The birth of Chevrolet Motor Cars in Detroit in 1911, had not the best time in the existence of General Motors.
Eee director - William Durant - put it on the brink of bankruptcy, hastily buying up loss-making auto companies. In addition, he began to lose money in speculation in securities, why was forced to go cap in hand to bankers. Those promised to invest in General Motors $ 15 million, but with one condition - W. Durant should resign as its head. But he left no hope again to take the reins of the company in their hands. To achieve this he needed and Louis Chevrolet - known at the time racer.
Formed a new company and flooding the market with cheap and popular cars mark Chevrolet, William Durant earned a lot of money and decided neither more nor less, join car giant General Motors to the tiny Chevrolet. And he did it! William Durant was able to buy a controlling stake in General Motors, and sat down again to become chairman of the board. Manufacturer Chevrolet became part of the group, and its cars have become the main products of the auto giant.
Some said that he made the first car brand Chevrolet almost alone, while others claimed that he had developed a common vision of a new car. Such was the case, or otherwise, but the first Chevrolet Classic-Six was born on October 3, 1911. It was a traditional American four-seater with a 6-cylinder engine producing 30 horsepower. But the price of first-born - $ 2,500 - was unreasonable for the buyer, and therefore he had no success. Then popular Ford-T was worth five times cheaper.
William Durant realized that the key to success lies not in the upscale car, but its simplicity and low cost. He withdrew from the production of luxury models, and began to produce low-cost 4-cylinder cars - open cars "Baby" and sport "Royal Mail". In 1916, at their base the Chevrolet-490, which brought great fame to the company. These cheap, but reliable cars are as popular as the "Fords". They were 4-cylinder engines of 2.8 liters. The machine was so successful that it was produced until 1922, and gave birth to no less well-known model of "Superior", which existed until 1927. At Chevrolet-490 was very simple 3-speed gearbox, two rigid axle suspended on leaf springs. As in "Ford", everything was simplified to the extreme, but these cars were electric lights and starter, which was then a rarity, even for expensive cars. It is a 490-d model and began to specialize in Chevrolet cheap and simple cars that brought her international fame.
The appearance of the model 1928 "International Six", also known under the symbol "AB".
The appearance of the model 1933 "Master".
1949 The emergence of new models of "Special" and "De Luxe".
1950 The company began to apply their models to automatic transmissions.
1953 Launch of the first U.S. sports car series "Corvette". In the mid-50's sales amounted to 50 percent of the U.S. market.
1958 The company introduced new models of "Biscayne", "Bel Air" and "Impala".
1960 The company prepared a compact model "Corvair".
1961 First demonstration model "Chevi 11."
1963 Start of production model "Chevelle".
1965 Launch of "Malibu".
1966 Edition sports car "Camaro".
The appearance of the model 1969 "Monte Carlo".
1970 Launch of smaller cars. The appearance of the model "Vega".
1974 Launch of "Monza".
1979 The company has launched a front-drive cars with transverse powertrains. The first in this series has become a model "Sitation".
Presentation of the 1981 model "Cavallier".
1984 Launch of the new generation model "Corvette".
1987 The first show model "Lumina".
History of Chevrolet Dat
General Motors has consistently adhered to the strategy of positioning as affordable Chevrolet brand for developed markets and as a mass brand - for developing countries.
In September 2002 the South Korean firm Daewoo officially came under the jurisdiction of General Motors, changing its name to GM Daewoo Auto & Technology Co. Today the brand Daewoo exists only because of cars produced in Uzbekistan at the factory Uz-Daewoo, which remained outside the newly formed company. All other vehicles are available now Korean company under the name Chevrolet Dat.
Thus, the history of cars Chevrolet Aveo, Lacetti, Evanda - is the story of a South Korean company Daewoo Motor Co., Ltd.
In 1972, the Korean government legislated the right to engage in automobile production for the four companies - Kia, Hyundai Motor, Asia Motors and Shinjin. Then the merged companies Kia and Asia Motors.
In 1983 he was created a new Korea-US joint venture under the name of Daewoo Motors. Its founders - Daewoo Corporation and Concern General Motors. The first model was the brand Le Mans, built on a first-generation Opel Kadett E. In the local market car known as Daewoo Racer. In Russia, first appeared in 1993, immediately becoming the most popular in the domestic passenger car market of new cars.
Popular Daewoo Nexia in fact represented the modified Opel Kadett E.
Pretty young and dynamic company Daewoo to the early 1990s worked with General Motors, and in 1992 became an independent company within the industrial group Daewoo.
In 1995 the company Daewoo has appeared in the German market with models of small class Nexia and Espero - average. Daewoo Nexia (formerly sold under the name Le Mans) is the latest generation Opel Kadett E. After the next upgrade in March 1995 model was renamed the Nexia (Cielo for Korea). Soon after the assembly was transferred to Daewoo affiliates in various countries: Uz-Daewoo - in Uzbekistan, "Krasny Aksay" - in Russia and Rodae - in Romania.
Russian hit in Uzbek and Korean real past. Daewoo Nexia at the top of the charts for many years and is not going to leave it.
The front-drive hatchback Tico class "mini" for city trips based on the Suzuki Alto manufactured in South Korea from 1988 to 1996 - in Uzbekistan.
By early 1996 Daewoo has built three major technical centers: in Worthing (UK), near Munich (Germany) and Pulyane (Korea). The main technical project manager of the company is Ulrich Bez (Ulrich Bez), a senior manager in the past, BMW.
Since 1993, Prince produced sedan and a more comfortable option Brougham on the basis of a previous car Opel Senator. Espero sedan was designed by Bertone on the basis of units of the model Opel Ascona and first introduced in 1993.
Daewoo Espero designed the exterior of the famous Italian design studio Bertone.
In 1994 he released Model Espero, which the body was designed by design studio Bertone, chassis opelevskoy model Ascona. The company won this year's third place in Korea for the production of automobiles. The task was to become the leader of the Korean automotive.
In late 1997 the company presented at international auto shows last three models - Lanos, Nubira and Leganza. Lanos car was designed and put into production within 30 months and cost the company $ 420 million. This is the first own design company Daewoo.
In Russia, was a version Lanos «Assol." Lanos was manufactured to replace the earlier model of Nexia, borrowed from her suspension and steering. Daewoo Nubira - own design office in England, the design - IDEA
Work on the model Nubira (translated from Korean, "travel the world"), started in 1993 and lasted 32 months. The design was developed in Worthing, and the first model, modified in the future, was introduced in late 1994. This is a car-class golf with a transverse engine and front wheel drive, replacing the Espero (manufactured in Russia version is called "Orion").
Model Leganza - an attempt to produce models of the business class. This is the most comfortable and equipped with a car company. The basis for the design of this model car body is taken Opel Senator, modified by Italian specialists of the firm Italdesign (Russian analog of the Korean model - "Condor").
Daewoo Matiz, the mini-car with a transverse engine and front drive, was first introduced in 1998 in Geneva. At the Paris Motor Show in October 2000 and was released an updated version of the Daewoo Matiz.
After the Asian financial crisis of 1998, Daewoo has faced enormous challenges. However, the South Korean government gave up the idea to nationalize the company. For the right to purchase its struggling largest corporations in the world. As a result, Daewoo was taken over by GM, and cars, manufactured in Korea, have changed not only the brand but the name.
The four new models under the name Chevrolet Dat: Aveo, Lacetti, Evanda and Rezzo, arrived on the European and Russian markets are in great demand among Russian consumers, and demand, experts predict that promises to grow steadily.
Chevrolet Aveo has been created within the company under the name Daewoo Daewoo Kalos (Kalos in Greek "beautiful"). But General Motors has decided to change the name.
Another car of this brand Chevrolet Evanda previously was known as Daewoo Magus. Magus was conceived as a successor is fairly common in our model Leganza. Since funding was not spoiled by the engineers had to go through evolution, that is, to improve an existing platform Leganza, given that the new car is a bit larger. Styling was commissioned by the famous studio Italdesign, in recent years, responsible for the design of many machines brand Daewoo
Chevrolet Lacetti is actually a symbiosis of the two models of Daewoo - Lacetti Nubira and the last generation. Model with a body "wagon" is just Nubira, a sedan and five-door hatchback - Lacetti.
Chevrolet Viva - nothing more than the previous generation Opel Astra. Exclusively for Russia only in the maximum configuration, extremely poor sales.
Chevrolet Viva - nothing more than the previous generation Opel Astra. Exclusively for Russia only in the maximum configuration, extremely poor sales.
In 2005 starts mass production of next-generation model Matiz - Chevrolet Spark, the official European premiere took place in early 2005 at the Geneva motor show. The face of Chevrolet Spark has developed a new generation of studio Italdesign. Spark is different from its predecessor mainly intricate headlamps, chrome decor and brand new interior.
Cooperation Chevrolet DAT and the parent company is growing, and "native Korean" cars in the lineup soon automaker will not remain. One of these cars will be a crossover Captiva, machines on the platform which will be sold throughout the world, and a roomy sedan Epica.
